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About Us

Serious Fishing retails high quality gear, equipment and clothing for fishing enthusiasts at best prices and with superior customer service!

Worldwide Logistics

Headquartered in N.Ireland, we cover the globe with our advanced logistics capabilities. We're confident that you'll be delighted with your experience in shopping with us.

We know that as a customer it is important to have faith in the company your are buying from, especially if you are purchasing high value items or urgently need something delivered at a specific time. You want to make sure you get exactly what you order, at the price you want, delivered when you need it. At Serious Fishing we value every order - no matter how big or small - and that's what we aim to do, every time.

Years of Experience

Serious Fishing is led by Trevor Finlay who's passion for fly-fishing from an early age, spilled over into establishing Serious Fishing as a premier fishing outfitter and online business. Tom Foster, our General Manager heads up the team with Neil McWhirter (formerly of Braddell's, Belfast fame and pedigree) leading our extensive Fishing and Fly Tying Department. Tom & Neil both provide valuble expertise to our Country Sports clientele.

You're most welcome to visit our fantastic showroom in Pennybridge, Ballymena .


Customer Service

Our customer service team is led by Amy Lennox who ensures that your orders and any queries are dealt with promptly and efficiently.  To reach any of the team please email or use the form below.


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